Established in 2012, Emily Johnson started Hartland Cards (formerly Hartland Brooklyn) while working as a designer in NYC. What started as a way to be creative, soon turned into a full time job when the line was picked up by a big box store.  Since then we've worked with all kinds of shops in the US and around the world.  We hold true to our commitment to making quality products, being eco-friendly, sending joy, and giving back.  We will never use AI and encourage you to embrace your imperfection!  

Our greeting cards are printed on a 100% carbon neutral offset printing press here in New York.

We print with eco-friendly vegetable based inks and neon pigments, on the highest quality felted FSC certified paper. Our paper is 100% recycled.

Envelopes are made from post-consumer paper bags. We use bio sleeves made from plant-based PLA. We strive to use sustainable, and recycled materials whenever possible, and always print in the USA.

Hartland studio and shop is a women-owned and family run business.

Thank you for your support!

Small business and rural towns run on the USPS.  Please call your congressperson and tell them to protect + fund the US Postal Service.